Our
Approach
We ran geo-targeted paid campaigns, built lifestyle creative, and automated the direct booking journey.
REGION-SPECIFIC META AND GOOGLE ADS
Launched targeted campaigns by market (Europe, US, SA)
HIGH-END VIDEO AND IMAGE ASSETS
Created luxury lifestyle video ads
BROWSE AND INQUIRY ABANDONMENT FLOWS
Built automated browse abandonment and inquiry follow-up emails
The
Results
ROAS OVER 6 MONTHS
10.3
DIRECT BOOKINGS
INCREASE
64%
37%
CAC REDUCTION
Shifting focus from platform dependency to direct performance created immediate impact. Paid media, automated journeys, and market-specific creative delivered stronger booking volumes with lower acquisition cost.
-
10.3x ROAS (from 7.4 baseline)
-
64% Increase in Direct Bookings
-
37% Reduction In CAC
-
lifetime value grew 28%
-
Total Revenue: R7 420 000
Our Case Studies
See More Of
We work with brands that expect marketing to deliver real outcomes. The examples here reflect how we help teams move faster, scale smarter, and drive results that actually matter.
This is marketing executed for impact and built to last.
OFFICE Furniture BRAND
This brand delivers high-quality office furniture designed to improve posture, comfort, and productivity.
9.4
ROAS INCREASE
CLTV INCREASE
42%
LUXURY GOODS RESELLER
This reseller focuses on authenticated handbags, watches, and jewelry, making luxury more accessible.
7.8
ROAS INCREASE
CLTV INCREASE
27%
HOME & LIFESTYLE
Europe-based retailer selling furniture and homeware online and through physical stores across key cities
8.9
ROAS INCREASE
CLTV INCREASE
32%
Health & Wellness
This brand offers clean, science-backed supplements designed for teens and young adults.
7.6
ROAS INCREASE
CLTV INCREASE
36%
CONSUMER ELECTRONICS
The retailer offers top-tier electronics but struggled with high acquisition costs and low repeat purchases.
9.1
ROAS INCREASE
CLTV INCREASE
33%
TRAVEL & HOSPITALITY
The brand offers premium villa rentals to international and local travelers.
10.3
ROAS INCREASE
CLTV INCREASE
28%
BEAUTY & SKINCARE
We partnered with a premium skincare brand offering natural, cruelty-free products.
8.5
ROAS INCREASE
CLTV INCREASE
34%
FASHION & APPAREL
The brand blends local culture with modern streetwear, offering exclusive product drops.
6.7
ROAS INCREASE
CLTV INCREASE
29%
Bookings Increased by
64% In 6 Months
The brand offers premium villa rentals to international and local travelers. While demand was strong, most bookings came via OTAs with high commission fees.
ROAS AVERAGED
10.3
28%
CLTV INCREASE
CAC REDUCTION
-37%
Industry Information
Company Background,
INDUSTRY:
SERVICES:
Travel & Hospitality (Luxury Villas & Experiences)
Meta Ads | TikTok Ads | Klaviyo Automation
The brand offers premium villa rentals to international and local travelers. While demand was strong, most bookings came via OTAs with high commission fees.
OFFICE Furniture BRAND
This brand delivers high-quality office furniture designed to improve posture, comfort, and productivity.
9.4
ROAS INCREASE
CLTV INCREASE
42%
LUXURY GOODS RESELLER
This reseller focuses on authenticated handbags, watches, and jewelry, making luxury more accessible.
7.8
ROAS INCREASE
CLTV INCREASE
27%
HOME & LIFESTYLE
Europe-based retailer selling furniture and homeware online and through physical stores across key cities
8.9
ROAS INCREASE
CLTV INCREASE
32%
Health & Wellness
This brand offers clean, science-backed supplements designed for teens and young adults.
7.6
ROAS INCREASE
CLTV INCREASE
36%
CONSUMER ELECTRONICS
The retailer offers top-tier electronics but struggled with high acquisition costs and low repeat purchases.
9.1
ROAS INCREASE
CLTV INCREASE
33%
TRAVEL & HOSPITALITY
The brand offers premium villa rentals to international and local travelers.
10.3
ROAS INCREASE
CLTV INCREASE
28%
BEAUTY & SKINCARE
We partnered with a premium skincare brand offering natural, cruelty-free products.
8.5
ROAS INCREASE
CLTV INCREASE
34%
FASHION & APPAREL
The brand blends local culture with modern streetwear, offering exclusive product drops.
6.7
ROAS INCREASE
CLTV INCREASE
29%
Of Our Case Studies
See More
We work with brands that expect marketing to deliver real outcomes. The examples here reflect how we help teams move faster, scale smarter, and drive results that actually matter.
This is marketing executed for impact and built to last.
Starting
Challenges
Most bookings came through OTAs. Direct acquisition was weak and lacked localisation. Automation was missing.
OVERDEPENDENCE ON PLATFORMS
Over-reliance on third-party booking platforms
POOR DIRECT FUNNEL INFRASTRUCTURE
Weak direct booking infrastructure
WEAK INTERNATIONAL CREATIVE
Limited creative content tailored to international audiences