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ROAS AVERAGED

6.7

29%

CLTV INCREASE

CAC REDUCTION

-33%

Industry Information

Company Background,

INDUSTRY:

SERVICES:

Fashion & Apparel

Meta Ads | TikTok Ads | Klaviyo Automation

The brand blends local culture with modern streetwear, offering exclusive product drops. While they had strong social engagement, they lacked structured paid media and retention systems.

33%

NCPA DOWN

86%

NC-ORDERS UP

ADS LAUNCHED PER MONTH

340+

Our

Approach

We built campaigns around product drops, layered in UGC, and launched full-funnel retention flows.

DROP-BASED META AND TIKTOK CAMPAIGNS

We built hype-driven campaigns around product drops

UGC-LED CREATIVE STRATEGY

Launched UGC-heavy creatives across Meta and TikTok

FLOWS FOR CART ABANDONMENT, WIN-BACK, AND VIPS

Added automated email flows including abandoned cart, win-back, and VIP segmentation

The

Results

6.7

ROAS OVER 6 MONTHS

87%

REVENUE INCREASE

33%

CAC REDUCTION

Introducing structure across acquisition and retention turned social momentum into commercial performance. With clear funnels and lifecycle automation, the brand scaled efficiently without diluting its cultural relevance.

  • 6.7x ROAS (from 2.9 baseline)

  • 87% Uplift In Revenue

  • 33% Reduction In CAC

  • CLTV improved by 29%, strengthening the brand’s long-term growth

  • Total Revenue: R6 740 210

Our Case Studies

See More Of

We work with brands that expect marketing to deliver real outcomes. The examples here reflect how we help teams move faster, scale smarter, and drive results that actually matter.

 

This is marketing executed for impact and built to last.

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OFFICE Furniture BRAND

This brand delivers high-quality office furniture designed to improve posture, comfort, and productivity.

9.4

ROAS INCREASE

CLTV INCREASE

42%

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LUXURY GOODS RESELLER

This reseller focuses on authenticated handbags, watches, and jewelry, making luxury more accessible.

7.8

ROAS INCREASE

CLTV INCREASE

27%

boho-composition-of-living-room-with-design-chaise-2024-10-18-04-37-35-utc.jpg

HOME & LIFESTYLE

Europe-based retailer selling furniture and homeware online and through physical stores across key cities

8.9

ROAS INCREASE

CLTV INCREASE

32%

smoothie-with-apple-romaine-lettuce-lime-and-min-2024-10-17-22-17-24-utc.jpg

Health & Wellness

This brand offers clean, science-backed supplements designed for teens and young adults.

7.6

ROAS INCREASE

CLTV INCREASE

36%

laptop-on-office-table-close-up-side-view-2025-03-27-00-00-54-utc.jpg

CONSUMER ELECTRONICS

The retailer offers top-tier electronics but struggled with high acquisition costs and low repeat purchases.

9.1

ROAS INCREASE

CLTV INCREASE

33%

white-and-wooden-luxury-house-with-private-pool-in-2025-01-08-20-40-01-utc.jpg

TRAVEL & HOSPITALITY

The brand offers premium villa rentals to international and local travelers.

10.3

ROAS INCREASE

CLTV INCREASE

28%

black-woman-face-serum-or-dropper-in-skincare-oil-2025-04-05-22-52-51-utc.jpg

BEAUTY & SKINCARE

We partnered with a premium skincare brand offering natural, cruelty-free products.

8.5

ROAS INCREASE

CLTV INCREASE

34%

girl-in-red-colorful-black-dress-posing-behind-blu-2025-02-11-10-33-45-utc.jpg

FASHION & APPAREL

The brand blends local culture with modern streetwear, offering exclusive product drops.

6.7

ROAS INCREASE

CLTV INCREASE

29%

INDUSTRY

FASHION & APPAREL

New Orders Increased by

87% In 6 Months

We supported a growing apparel brand to scale beyond organic traction. With Meta Ads, TikTok Ads, and Klaviyo automation, we transformed their marketing into a revenue driver.

luxury-contemporary-living-room-interior-design-in-2025-01-08-19-06-06-utc.jpg

OFFICE Furniture BRAND

This brand delivers high-quality office furniture designed to improve posture, comfort, and productivity.

9.4

ROAS INCREASE

CLTV INCREASE

42%

fashion-trend-snakeskin-print-handbags-on-shelf-in-2025-03-12-21-18-59-utc.jpg

LUXURY GOODS RESELLER

This reseller focuses on authenticated handbags, watches, and jewelry, making luxury more accessible.

7.8

ROAS INCREASE

CLTV INCREASE

27%

boho-composition-of-living-room-with-design-chaise-2024-10-18-04-37-35-utc.jpg

HOME & LIFESTYLE

Europe-based retailer selling furniture and homeware online and through physical stores across key cities

8.9

ROAS INCREASE

CLTV INCREASE

32%

smoothie-with-apple-romaine-lettuce-lime-and-min-2024-10-17-22-17-24-utc.jpg

Health & Wellness

This brand offers clean, science-backed supplements designed for teens and young adults.

7.6

ROAS INCREASE

CLTV INCREASE

36%

laptop-on-office-table-close-up-side-view-2025-03-27-00-00-54-utc.jpg

CONSUMER ELECTRONICS

The retailer offers top-tier electronics but struggled with high acquisition costs and low repeat purchases.

9.1

ROAS INCREASE

CLTV INCREASE

33%

white-and-wooden-luxury-house-with-private-pool-in-2025-01-08-20-40-01-utc.jpg

TRAVEL & HOSPITALITY

The brand offers premium villa rentals to international and local travelers.

10.3

ROAS INCREASE

CLTV INCREASE

28%

black-woman-face-serum-or-dropper-in-skincare-oil-2025-04-05-22-52-51-utc.jpg

BEAUTY & SKINCARE

We partnered with a premium skincare brand offering natural, cruelty-free products.

8.5

ROAS INCREASE

CLTV INCREASE

34%

girl-in-red-colorful-black-dress-posing-behind-blu-2025-02-11-10-33-45-utc.jpg

FASHION & APPAREL

The brand blends local culture with modern streetwear, offering exclusive product drops.

6.7

ROAS INCREASE

CLTV INCREASE

29%

Of Our Case Studies

See More

We work with brands that expect marketing to deliver real outcomes. The examples here reflect how we help teams move faster, scale smarter, and drive results that actually matter.

 

This is marketing executed for impact and built to last.

Starting

Challenges

Strong social traction wasn’t translating to scalable revenue. No paid structure, retargeting, or retention system.

POOR CONVERSION FROM ORGANIC TRAFFIC

Low conversion rates despite a strong following

NO RETARGETING OR FUNNEL DEPTH

No retargeting structure

WEAK POST-PURCHASE JOURNEY

Minimal retention strategy

Let’s drive the results that matter.

Together.

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