The
Results
ROAS OVER 6 MONTHS
8.5
91%
REVENUE INCREASE
39%
CAC REDUCTION
Strategic creative and lifecycle marketing turned brand affinity into measurable outcomes. With UGC and influencer content driving acquisition, and automated flows increasing retention, the brand achieved high-margin growth at scale.
-
8.5x ROAS (from 4.9 baseline)
-
91% Uplift In Revenue
-
39% Reduction In CAC
-
CLTV rose by 34%, showing stronger brand loyalty
-
Total Revenue: R6 980 500
Revenue Grew by
91% Over 6 Months
We partnered with a premium skincare brand offering natural, cruelty-free products. Through Meta Ads, TikTok Ads, and email automation, we drove acquisition and repeat sales.
ROAS AVERAGED
8.5
34%
CLTV INCREASE
CAC REDUCTION
-39%
Industry Information
Company Background,
INDUSTRY:
SERVICES:
Beauty & Skincare
Meta Ads | TikTok Ads | Email Automation
The brand stood out for clean formulations and strong product design but struggled to scale acquisition profitably in a competitive market.
33%
NCPA DOWN
86%
NC-ORDERS UP
ADS LAUNCHED PER MONTH
340+
Starting
Challenges
Great product and branding, but high CAC and low customer retention. No structured lifecycle marketing in place.
HIGH CAC IN A CROWDED MARKET
High CAC from saturated beauty ad space
WEAK SECOND-PURCHASE RATE
Weak returning customer base
NO POST-PURCHASE AUTOMATION
No structured retention strategy
Our
Approach
We launched UGC and influencer-led creative, and built retention flows tailored to product lifecycle and usage.
ROLLED OUT TUTORIAL AND UGC CONTENT
Leaned into UGC and tutorial content on Meta and TikTok
INFLUENCER ACTIVATIONS ACROSS META AND TIKTOK
Built influencer partnerships
REPLENISHMENT AND LOYALTY FLOWS IN KLAVIYO
Created Klaviyo automations for replenishment reminders, loyalty, and post-purchase education
OFFICE Furniture BRAND
This brand delivers high-quality office furniture designed to improve posture, comfort, and productivity.
9.4
ROAS INCREASE
CLTV INCREASE
42%
LUXURY GOODS RESELLER
This reseller focuses on authenticated handbags, watches, and jewelry, making luxury more accessible.
7.8
ROAS INCREASE
CLTV INCREASE
27%
HOME & LIFESTYLE
Europe-based retailer selling furniture and homeware online and through physical stores across key cities
8.9
ROAS INCREASE
CLTV INCREASE
32%
Health & Wellness
This brand offers clean, science-backed supplements designed for teens and young adults.
7.6
ROAS INCREASE
CLTV INCREASE
36%
CONSUMER ELECTRONICS
The retailer offers top-tier electronics but struggled with high acquisition costs and low repeat purchases.
9.1
ROAS INCREASE
CLTV INCREASE
33%
TRAVEL & HOSPITALITY
The brand offers premium villa rentals to international and local travelers.
10.3
ROAS INCREASE
CLTV INCREASE
28%
BEAUTY & SKINCARE
We partnered with a premium skincare brand offering natural, cruelty-free products.
8.5
ROAS INCREASE
CLTV INCREASE
34%
FASHION & APPAREL
The brand blends local culture with modern streetwear, offering exclusive product drops.
6.7
ROAS INCREASE
CLTV INCREASE
29%
Of Our Case Studies
See More
We work with brands that expect marketing to deliver real outcomes. The examples here reflect how we help teams move faster, scale smarter, and drive results that actually matter.
This is marketing executed for impact and built to last.
Our Case Studies
See More Of
We work with brands that expect marketing to deliver real outcomes. The examples here reflect how we help teams move faster, scale smarter, and drive results that actually matter.
This is marketing executed for impact and built to last.
OFFICE Furniture BRAND
This brand delivers high-quality office furniture designed to improve posture, comfort, and productivity.
9.4
ROAS INCREASE
CLTV INCREASE
42%
LUXURY GOODS RESELLER
This reseller focuses on authenticated handbags, watches, and jewelry, making luxury more accessible.
7.8
ROAS INCREASE
CLTV INCREASE
27%
HOME & LIFESTYLE
Europe-based retailer selling furniture and homeware online and through physical stores across key cities
8.9
ROAS INCREASE
CLTV INCREASE
32%
Health & Wellness
This brand offers clean, science-backed supplements designed for teens and young adults.
7.6
ROAS INCREASE
CLTV INCREASE
36%
CONSUMER ELECTRONICS
The retailer offers top-tier electronics but struggled with high acquisition costs and low repeat purchases.
9.1
ROAS INCREASE
CLTV INCREASE
33%
TRAVEL & HOSPITALITY
The brand offers premium villa rentals to international and local travelers.
10.3
ROAS INCREASE
CLTV INCREASE
28%
BEAUTY & SKINCARE
We partnered with a premium skincare brand offering natural, cruelty-free products.
8.5
ROAS INCREASE
CLTV INCREASE
34%