Starting
Challenges
Demand was high, but CPA was rising fast. Margin was under pressure and recovery flows were underdeveloped.
AGGRESSIVE COMPETITOR BIDDING INFLATED CAC
Skyrocketing CAC due to aggressive competitor bidding
WEAK CART RECOVERY
Poor cart recovery strategy
OVERRELIANCE ON DISCOUNTING
Over-reliance on price-driven promotions
Our
Approach
We segmented paid campaigns, introduced urgency-driven flows, and integrated financing into the offer stack.
SEGMENTED META AND GOOGLE CAMPAIGNS BY PRODUCT TYPE
Segmented campaigns by product category
KLAVIYO FLOWS FOR URGENCY, FLASH SALES, AND CART RECOVERY
Launched financing/BNPL messaging
FINANCING MESSAGING LAYERED ACROSS ADS AND LANDING
Introduced urgency-driven email flows like abandoned cart and flash sale alerts
Our Case Studies
See More Of
We work with brands that expect marketing to deliver real outcomes. The examples here reflect how we help teams move faster, scale smarter, and drive results that actually matter.
This is marketing executed for impact and built to last.
OFFICE Furniture BRAND
This brand delivers high-quality office furniture designed to improve posture, comfort, and productivity.
9.4
ROAS INCREASE
CLTV INCREASE
42%
LUXURY GOODS RESELLER
This reseller focuses on authenticated handbags, watches, and jewelry, making luxury more accessible.
7.8
ROAS INCREASE
CLTV INCREASE
27%
HOME & LIFESTYLE
Europe-based retailer selling furniture and homeware online and through physical stores across key cities
8.9
ROAS INCREASE
CLTV INCREASE
32%
Health & Wellness
This brand offers clean, science-backed supplements designed for teens and young adults.
7.6
ROAS INCREASE
CLTV INCREASE
36%
CONSUMER ELECTRONICS
The retailer offers top-tier electronics but struggled with high acquisition costs and low repeat purchases.
9.1
ROAS INCREASE
CLTV INCREASE
33%
TRAVEL & HOSPITALITY
The brand offers premium villa rentals to international and local travelers.
10.3
ROAS INCREASE
CLTV INCREASE
28%
BEAUTY & SKINCARE
We partnered with a premium skincare brand offering natural, cruelty-free products.
8.5
ROAS INCREASE
CLTV INCREASE
34%
FASHION & APPAREL
The brand blends local culture with modern streetwear, offering exclusive product drops.
6.7
ROAS INCREASE
CLTV INCREASE
29%
Generated Over
R12 Million In 6 Months
We worked with a fast-growing electronics retailer selling gaming laptops, headphones, and monitors. Our focus was Meta Ads, Google Shopping, and retention via Klaviyo campaigns.
ROAS AVERAGED
9.1
33%
CLTV INCREASE
CAC REDUCTION
-41%
Industry Information
Company Background,
INDUSTRY:
SERVICES:
Consumer Electronics
Meta Ads | Google Shopping | Klaviyo Campaigns
The retailer offers top-tier electronics but struggled with high acquisition costs and low repeat purchases. Competitors were undercutting them on price, making efficiency critical.
OFFICE Furniture BRAND
This brand delivers high-quality office furniture designed to improve posture, comfort, and productivity.
9.4
ROAS INCREASE
CLTV INCREASE
42%
LUXURY GOODS RESELLER
This reseller focuses on authenticated handbags, watches, and jewelry, making luxury more accessible.
7.8
ROAS INCREASE
CLTV INCREASE
27%
HOME & LIFESTYLE
Europe-based retailer selling furniture and homeware online and through physical stores across key cities
8.9
ROAS INCREASE
CLTV INCREASE
32%
Health & Wellness
This brand offers clean, science-backed supplements designed for teens and young adults.
7.6
ROAS INCREASE
CLTV INCREASE
36%
CONSUMER ELECTRONICS
The retailer offers top-tier electronics but struggled with high acquisition costs and low repeat purchases.
9.1
ROAS INCREASE
CLTV INCREASE
33%
TRAVEL & HOSPITALITY
The brand offers premium villa rentals to international and local travelers.
10.3
ROAS INCREASE
CLTV INCREASE
28%
BEAUTY & SKINCARE
We partnered with a premium skincare brand offering natural, cruelty-free products.
8.5
ROAS INCREASE
CLTV INCREASE
34%
FASHION & APPAREL
The brand blends local culture with modern streetwear, offering exclusive product drops.
6.7
ROAS INCREASE
CLTV INCREASE
29%
Of Our Case Studies
See More
We work with brands that expect marketing to deliver real outcomes. The examples here reflect how we help teams move faster, scale smarter, and drive results that actually matter.
This is marketing executed for impact and built to last.
The
Results
ROAS OVER 6 MONTHS
9.1
R 12 Mil.
TOTAL REVENUE IN 6 MONTHS
41%
CAC REDUCTION
Efficiency became the growth engine. With tighter segmentation, urgency-driven flows, and friction-reducing financing messaging, the brand unlocked scale while protecting margins in a highly competitive category.
-
9.1x ROAS (from 6.1 baseline)
-
R12 Million In Total Revenue Over 6 Months
-
CAC Dropped By 41%
-
Repeat Purchases Increased By 33%
-
Total Revenue: R12 064 210