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(Comprehensive, POPIA & GDPR-aligned)

Privacy Policy

EFFECTIVE UPDATED:

19.06.2024

10.09.2025

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1. INTRODUCTION

Entity Y (“Entity Y”, “we”, “us”, or “our”) respects your privacy and is committed to protecting the personal and business information you share with us. This Privacy Policy explains how we collect, use, store, disclose, and protect your personal information when you interact with us—whether via our website, CRM, marketing platforms, diagnostics, or service delivery systems.

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This policy complies with the Protection of Personal Information Act (POPIA), General Data Protection Regulation (GDPR), and other applicable data protection laws.

2. INFORMATION WE COLLECT

We collect and process the following types of information:

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2.1. Personal Identifiable Information (PII)

  • Name, email address, phone number, business name, designatio

  • Billing and payment details

  • Identity numbers (only where legally required)
     

2.2. Business and Platform Data

  • Ad account data (e.g., Meta, Google)

  • CRM and ESP data (e.g., Klaviyo)

  • Analytical and diagnostic data (e.g., Google Analytics, Shopify)
     

2.3. Technical Data

  • IP addresses, browser details, time zones, device identifiers

  • Cookies and usage data (see Cookie Policy)

3. Purpose of Data Collection

We process your information to:

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  • Provide and manage services (including diagnostics and marketing campaigns)

  • Develop internal performance insights, strategies, and reports

  • Comply with legal, contractual, and tax obligations

  • Communicate service updates, audits, and contractual documents

  • Protect our legal rights and prevent fraud

4. Lawful Grounds for Processing

Our processing is based on one or more of the following:

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  • Your explicit consent

  • The performance of a contract

  • Our legitimate business interests

  • Legal obligations

5. Data Sharing and Disclosure

We only share your data with:

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  • Service providers strictly necessary for our operations (e.g., CRM, hosting, analytics, ESPs)

  • Legal authorities when required

  • Employees and contractors bound by confidentiality
     

We do not sell or rent your data to any third parties.

6. Data Storage & Security

We implement strict technical and organisational measures to ensure data security and restrict access to authorised personnel only.

7. International Transfers

Your data may be processed outside of South Africa. In such cases, we ensure adequate safeguards are in place in accordance with POPIA, GDPR, or applicable regulations.

8. Data Retention

We retain data:

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  • For the duration of our relationship with you

  • As long as required to comply with legal obligations

  • For a period necessary to enforce or defend legal claims

9. Your Rights

You have the right to:

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  • Access, correct, or delete your personal data

  • Object to or restrict processing

  • Withdraw consent at any time

  • Lodge a complaint with a regulatory authority

10. CONTACT US

If you have any questions about this policy or wish to exercise your rights, contact us at:

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Email: info@entityy.co.za
Address: 22 Somerset Road, De Waterkent, Cape Town, 8005

EFFECTIVE DATE:

LAST UPDATED:

19.06.2024

10.09.2025

(Legally Binding Framework)

Terms of Service

1. Agreement

These Terms of Service (“Terms”) constitute a legally binding agreement between you (“Client”, “you”) and Entity Y, governing your access to and use of our services, platforms, diagnostics, creative assets, and any other deliverables (collectively, the “Services”).

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These Terms apply to all engagements, unless otherwise specified in a written Service Level Agreement (SLA). If an SLA exists, it governs project-specific terms, while these Terms govern the overarching relationship.

2. SERVICES

Entity Y provides:

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  • Performance marketing strategy and execution

  • Email marketing, CRM setup and automation

  • Paid media management (Meta, Google, LinkedIn)

  • Creative and video production

  • Revenue diagnostics and analytics

  • Growth consulting and systems integration
     

We reserve the right to modify or discontinue services at any time.

3. Engagement & SLAs

All engagements are governed by a separate SLA, which outlines:

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  • Scope of work

  • Fees and payment terms

  • Project milestones and timelines

  • Custom provisions

4. Fees & Payment Terms

  • Invoices are due within 7 calendar days of issue, unless otherwise agreed in writing

  • Late payments may incur interest of 2% per month

  • Work may be paused or terminated for non-payment

  • Diagnostic fees and initial retainers are non-refundable unless otherwise stated

5. Intellectual Property

  • All IP developed specifically for the Client (ad creatives, copy, reports) is assigned to the Client upon full payment

  • Entity Y retains ownership of proprietary frameworks, templates, software, diagnostics, and internal methodologies

  • Entity Y reserves the right to showcase anonymised results for promotional purposes unless expressly prohibited in writing

6. Confidentiality

Both parties shall maintain the confidentiality of non-public information received under the engagement. This obligation survives termination of the agreement.

7. Data Use & Privacy

All personal and business data is handled in accordance with our Privacy Policy and applicable data laws.

8. Termination

  • Either party may terminate an ongoing engagement with 30 days’ written notice, unless otherwise stated in an SLA

  • Entity Y may terminate immediately in case of material breach, fraud, or reputational risk

  • Upon termination, any unpaid fees remain due, and access to proprietary tools or assets may be revoked

9. Limitation of Liability

  • Entity Y shall not be liable for indirect, incidental, or consequential damages

  • Maximum liability is limited to the total fees paid by the Client in the last 30 days prior to the claim

  • No guarantees or warranties are provided unless expressly stated in the SLA

10. Governing Law

These Terms are governed by the laws of the Republic of South Africa. Disputes shall be referred to arbitration under the rules of the Arbitration Foundation of Southern Africa (AFSA), held in Cape Town.

Entity Y reserves the right to amend these Terms from time to time. Clients will be notified of material changes via email or website update.

11. Amendments

12. CONTACT

Email: info@entityy.co.za
Address: 22 Somerset Road, De Waterkent, Cape Town, 8005

COOKIE

POLICY

EFFECTIVE DATE:

LAST UPDATED:

19.06.2024

10.09.2025

1. What Are Cookies?

Cookies are small text files stored on your device when you visit our website. They help us recognise your device, remember your preferences, and understand how you interact with our content.

2. How We Use Cookies

We use cookies to:

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  • Ensure the proper functioning of our website

  • Improve your browsing experience by remembering preferences and settings

  • Analyse user behaviour and website traffic through analytics tools

  • Measure the effectiveness of our marketing campaigns

  • Track lead sources and referral activity

3. Types of Cookies We Use

Essential Cookies: These cookies are required for the website to function correctly. They enable core functionality such as security, account login, and accessibility.

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Analytical Cookies: These help us understand how visitors interact with our website by collecting and reporting information anonymously (e.g. Google Analytics).

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Marketing Cookies: These cookies are used to track visitors across websites to display relevant advertising and measure campaign performance.

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Preference Cookies: These allow the website to remember information such as your language, region, or display preferences.

4. Third-Party Cookies

We may use third-party cookies from trusted service providers such as Google, Meta (Facebook), and LinkedIn to:

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  • Measure the effectiveness of our advertising campaigns

  • Personalise content based on your browsing behaviour

  • Track interactions with our social media and paid advertising

5. Managing Your Cookie Preferences

You have the option to accept or decline cookies when visiting our website. You can also configure your browser settings to:

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  • Delete existing cookies

  • Block cookies altogether

  • Alert you when cookies are being used
     

Please note that disabling cookies may affect the functionality and experience of our website.

6. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our data practices. You are encouraged to review this policy periodically.

7. Contact

If you have any questions about our use of cookies or your data, please contact us:

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Email: info@entityy.co.za
Address: 22 Somerset Road, De Waterkent, Cape Town, 8005

Together.

Let’s drive the results that matter.

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