We operate with speed, precision, and commercial focus - executing across high-impact channels to ensure marketing contributes directly to the bottom line.
Built for Impact
Aligned To Outcomes
We are a full-service performance marketing agency built for ambitious businesses focussed on driving measurable results.
We leverage channels and functions that create measurable impact for businesses - delivered by a team built for speed, accountability, and execution at scale.
Our clients span growth-stage and mid-market businesses to enterprise brands undergoing transformation. What they share is a need for marketing that’s precise, commercially grounded, and operationally sound. We partner with leadership teams to close gaps, scale performance, and turn marketing from a cost center into a performance function.
We’re here to deliver with clarity and operational discipline. Not just ideas, but measurable outcomes too.
We’re an Extension of Your Team
Not just another agency
We work with ambitious brands to turn marketing into a performance function - delivering strategic execution, measurable outcomes, and long-term scalability across key growth levers.
John Barry Coleman
Co-Founder &
Managing Director
Christopher van Wyk
Co-Founder &
Creative Strategy Director
Zorro Chaparira
Head of Paid Media
Victoria Kretzschmar
Email Marketing Specialist
Tristan Paige
Head of Content
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Ravi Kant
Tracking Specialist
Lisa Rousseau
Paid Media Specialist
Munim Rhoda
Designer
Mbuso Mgobozi
Growth Specialist
Designer
A Message
From The Founders
"Hey there. If you're looking for a partner that takes your success personally and puts their money where their mouth is, welcome to Entity Y. We'd love to meet you."
- John Barry Coleman and Christopher van Wyk
With Leading Brands
Our Journey
We partner with brands to close performance gaps, unlock scalable growth, and turn marketing into a function that drives clear commercial outcomes.