R9.3 Million in Revenue In
Just 6 Months
We worked with a luxury goods reseller to scale online sales while lowering the cost of acquiring new buyers. Using Meta Ads, TikTok Ads, and automated email flows, we delivered rapid growth in a competitive sector.
ROAS AVERAGED
7.8
27%
CLTV INCREASE
CAC REDUCTION
-36%
Industry Information
Company Background,
INDUSTRY:
SERVICES:
Luxury Goods
Meta Ads | TikTok Ads | Automated Email Flows
This reseller focuses on authenticated handbags, watches, and jewelry, making luxury more accessible while supporting sustainable fashion. The challenge lay in scaling profitably within a high-CAC market.
33%
NCPA DOWN
86%
NC-ORDERS UP
ADS LAUNCHED PER MONTH
340+
Starting
Challenges
High growth potential, but performance was inefficient. CAC was climbing, repeat purchase was low, and attribution lacked clarity across channels.
PREMIUM CAC LIMITS ON SCALABLE ACQUISITION
Rising acquisition costs due to premium product positioning
LOW RETENTION ACROSS HIGH-TICKET SEGMENTS
Low repeat purchase rates
UNCLEAR PERFORMANCE DATA ACROSS META AND TIKTOK
Attribution difficulties across Meta and TikTok
Our
Approach
We focused on acquisition efficiency, lifecycle automation, and attribution clarity to unlock scalable growth and higher post-purchase value.
REBUILT META AND TIKTOK CAMPAIGNS TO REDUCE CAC
Introduced catalog retargeting
LAUNCHED SEGMENTED KLAVIYO FLOWS FOR VIP AND FIRST-TIME BUYERS
Influencer-led creative for social proof
IMPLEMENTED STRUCTURED UTM TRACKING FOR CROSS-CHANNEL CLARITY
Segmented email automations for different buyer groups (VIPs, first-timers, browsers)
The
Results
ROAS OVER 6 MONTHS
7.8
72%
REVENUE INCREASE
36%
CAC REDUCTION
With paid media optimised and retention flows in place, the brand shifted from high-cost acquisition to scalable efficiency. The combination of strategic targeting and clearer attribution unlocked profitable growth in a high-CAC category.
-
7.8x ROAS (from 5.4 baseline)
-
72% Uplift In Revenue
-
36% Reduction In CAC
-
Returning Customer Value Also Improved By 27%
-
Total Revenue: R9 326 482
Our Case Studies
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We work with brands that expect marketing to deliver real outcomes. The examples here reflect how we help teams move faster, scale smarter, and drive results that actually matter.
This is marketing executed for impact and built to last.
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The retailer offers top-tier electronics but struggled with high acquisition costs and low repeat purchases.
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TRAVEL & HOSPITALITY
The brand offers premium villa rentals to international and local travelers.
10.3
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CLTV INCREASE
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BEAUTY & SKINCARE
We partnered with a premium skincare brand offering natural, cruelty-free products.
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FASHION & APPAREL
The brand blends local culture with modern streetwear, offering exclusive product drops.
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ROAS INCREASE
CLTV INCREASE
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OFFICE Furniture BRAND
This brand delivers high-quality office furniture designed to improve posture, comfort, and productivity.
9.4
ROAS INCREASE
CLTV INCREASE
42%
LUXURY GOODS RESELLER
This reseller focuses on authenticated handbags, watches, and jewelry, making luxury more accessible.
7.8
ROAS INCREASE
CLTV INCREASE
27%
HOME & LIFESTYLE
Europe-based retailer selling furniture and homeware online and through physical stores across key cities
8.9
ROAS INCREASE
CLTV INCREASE
32%
Health & Wellness
This brand offers clean, science-backed supplements designed for teens and young adults.
7.6
ROAS INCREASE
CLTV INCREASE
36%
CONSUMER ELECTRONICS
The retailer offers top-tier electronics but struggled with high acquisition costs and low repeat purchases.
9.1
ROAS INCREASE
CLTV INCREASE
33%
TRAVEL & HOSPITALITY
The brand offers premium villa rentals to international and local travelers.
10.3
ROAS INCREASE
CLTV INCREASE
28%
BEAUTY & SKINCARE
We partnered with a premium skincare brand offering natural, cruelty-free products.
8.5
ROAS INCREASE
CLTV INCREASE
34%
FASHION & APPAREL
The brand blends local culture with modern streetwear, offering exclusive product drops.
6.7
ROAS INCREASE
CLTV INCREASE
29%
OFFICE Furniture BRAND
This brand delivers high-quality office furniture designed to improve posture, comfort, and productivity.
9.4
ROAS INCREASE
CLTV INCREASE
42%
LUXURY GOODS RESELLER
This reseller focuses on authenticated handbags, watches, and jewelry, making luxury more accessible.
7.8
ROAS INCREASE
CLTV INCREASE
27%
HOME & LIFESTYLE
Europe-based retailer selling furniture and homeware online and through physical stores across key cities
8.9
ROAS INCREASE
CLTV INCREASE
32%
Health & Wellness
This brand offers clean, science-backed supplements designed for teens and young adults.
7.6
ROAS INCREASE
CLTV INCREASE
36%
CONSUMER ELECTRONICS
The retailer offers top-tier electronics but struggled with high acquisition costs and low repeat purchases.
9.1
ROAS INCREASE
CLTV INCREASE
33%
TRAVEL & HOSPITALITY
The brand offers premium villa rentals to international and local travelers.
10.3
ROAS INCREASE
CLTV INCREASE
28%
BEAUTY & SKINCARE
We partnered with a premium skincare brand offering natural, cruelty-free products.
8.5
ROAS INCREASE
CLTV INCREASE
34%
FASHION & APPAREL
The brand blends local culture with modern streetwear, offering exclusive product drops.
6.7
ROAS INCREASE
CLTV INCREASE
29%
We work with brands that expect marketing to deliver real outcomes. The examples here reflect how we help teams move faster, scale smarter, and drive results that actually matter.
This is marketing executed for impact and built to last.