INDUSTRY

OFFICE FURNITURE

Revenue Increased

By 67% In Just 6 Months

We partnered with a leading office furniture supplier specializing in ergonomic desks and chairs. By implementing Meta Ads, Google Ads, and Email Marketing, we created a full-funnel system that drove new customer growth and improved retention.

ROAS AVERAGED

9.4 42%

CLTV INCREASE

CAC REDUCTION

32%

Industry Information

Company Background,

INDUSTRY:

SERVICES:

Office Furniture

Meta Ads | Google Ads | Email Marketing

This brand delivers high-quality office furniture designed to improve posture, comfort, and productivity. Despite offering premium products, they faced rising acquisition costs and limited repeat business.

33%

NCPA DOWN

86%

NC-ORDERS UP

ADS LAUNCHED PER MONTH

340+

Starting

Challenges

The business had strong fundamentals but was struggling to scale efficiently. Customer acquisition costs were rising, retention performance was inconsistent, and there was limited visibility into what was driving growth—or holding it back. Without a clear, consolidated view of performance, decision-making was reactive, and momentum was starting to slow.

RISING COST PER ACQUISITION (CPA)

Paid media efficiency had declined across key channels, with CAC increasing month over month and no clear optimisation path in place.

INCONSISTENT RETENTION PERFORMANCE

Email flows and lifecycle campaigns were underdeveloped, leading to low repeat purchase rates and stagnant CLTV

FRAGMENTED CHANNEL DATA

Performance data across paid, retention, and content lacked cohesion - making it difficult for leadership to identify which levers to scale or cut.

Our

Approach

We started by conducting a full diagnostic across paid media, retention, and creative performance. Each channel was assessed against benchmarks to identify inefficiencies and missed opportunities. From there, we restructured the brand’s growth strategy with a focus on improving acquisition efficiency, increasing lifetime value, and aligning creative with commercial outcomes. Every recommendation was mapped to revenue potential, with clear priorities and accountable execution.

IMPROVED ACQUISITION EFFICIENCY

Paid media campaigns were restructured for stronger segmentation, improved budget control, and creative built to convert- resulting in a lower cost per acquisition and greater scalability..

ENHANCED CUSTOMER RETENTION

A comprehensive lifecycle strategy was rolled out across email and retention channels, increasing repeat purchase rates and driving long-term customer value.

ENABLED DATA-LED DECISION-MAKING

Performance data across acquisition, retention, and creative was centralised- giving leadership a clear, actionable view of what to scale and where to optimise.

The

Results

ROAS OVER 6 MONTHS

9.4 REVENUE INCREASE

67%

LIFETIME VALUE INCREASE

42%

With the right foundations in place, the brand moved from reactive marketing to a performance-driven model. Acquisition became more efficient, retention improved, and strategic decisions were backed by clear data. The result was measurable, scalable growth delivered with speed and precision.

9.4x ROAS Over Six Months (from 6.8 baseline)
67% Increase In Revenue
42% Rise In Lifetime Value
CAC Fell By 32%, Making Growth More Sustainable
Total Revenue: R5 080 000

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OFFICE Furniture BRAND

INDUSTRY